Mexican Campaign Ads

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With Mexico’s presidential election two weeks away, the drug wars are a central issue in the race, and the main candidates are all trying to look tough on the issue, while splitting over whether U.S.-style solutions are needed.

Roberto Madrazo of the former ruling party claims the toughest law-and-order platform: One of his campaign ads depicts a criminal wetting his pants out of fear of Madrazo’s proposals for stiffer sentencing. “Criminals can’t play around with me,” Madrazo tells voters.

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