Jun 26
Microsoft adCenter Labs has interesting demos of algorithms they are using to help target their ads. Google obviously has similar tools, but they have kept them internal (probably to keep spammers and SEO guessing). I ran through some of them for this site. Results follow.
Categories Confidence
Computing\Software 0.110 People & Chat\Homepages 0.063 Computing\Internet 0.061 Entertainment\Games 0.050 Computing\Computer Science 0.050 Computing\Networks & Comm. 0.036 Computing\Sales 0.032 People & Chat\Email 0.029 People & Chat\Forums & Lists 0.027 Computing\Multimedia 0.025 Entertainment\Humor & Fun 0.024 Computing\Hardware 0.023 People & Chat\Chat 0.022 Entertainment\Music 0.020 Computing 0.01
Gender: Male Oriented
Age: 25~34 Oriented
Online Commercial Intention:
Result: NonCommercial (Page)
Probabilities for Each OCI Type:
NonCommercial Prob.: 0.91448
Commercial-Informational Prob.: 7.6531e-002
Commercial-Transactional Prob.: 8.9882e-003
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