review, claimid, web 2.0 | View Comments I surf the web. A lot. Way more than average. I revisit sites like Slashdot, Digg, and the daily del.icio.us most popular pages often. Doing this, you will run across a lot of "Web 2.0" startups which have a beta you can test as soon as you sign up for the site. I usually pop in my e-mail and forget completely about the site. Occasionally, I'll even go all the way through the sign up process, get bored and move on. ClaimID.com was one such startup: "ClaimID is a service that lets you claim the information that is about you online. That information is then associated with your name, providing folks an easy way to see what is and isn't about you online. In doing so, you get to influence the search engines, and provide people more relevant information when they search for you. It's time to reclaim some power back from the search engines. ClaimID is about letting you have some say in what search engines say about you." This sounds mildly interesting, but it didn't solve a pressing problem for me. If you search Google for Matt Michie or "Matt Michie" the top results all relate to me and don't contain anything I wouldn't want a potential employer to see. ClaimID popped back onto my sonar after I was doing some searches manually. I am currently in the job market, and it would be foolish not to check what Google and other search engines think about me. On my search results, my ClaimID page was ranked very highly, which surprised me since I hadn't added any links. Immediately, I began to use the service, to make full use of the highly ranked result. It is obvious the ClaimID guys are doing some good SEO on the site, and that other people are starting to link into it, giving it some good PageRank juice. Google has changed their algorithm recently to rank higher those pages which contain your search result in the URL. In this case, my ClaimID contained parts of my name, and this combined with ClaimID's PR of 5, boosted it right up. I was able to put together a decent summary of my web presence in about 10 minutes using the handy bookmarklet and a couple of categories. In the future, I will probably put this URL on my resume so that employers can go directly there, and I will worry a little less about what strange things they might attribute or misattribute to me. ClaimID also conveniently caches the links that you find, so if something is moved or deleted, you have a record of what you've done or people have said about you. Even though it is still Beta, I haven't found any glaring flaws. It is a bit odd that the picture you can post in your profile isn't resized and saved on their servers, but I'm sure that is being worked out. The interface is clean and has some nice AJAX goodness where it makes a difference. The service is currently free and there are no advertisements yet, so I'm not sure what the eventual business model is going to be. They probably aren't either. It is still a bit of a new frontier. I felt myself becoming a bit nervous about how much information someone could glean from my ClaimID profile until I realized they would be able to get the same information from search engines, without my editorial control. In some ways, Scott McNealy was right in that we don't have privacy, but with ClaimID I won't have to get over it and I can start claiming it.