Guide to Amazon Best Sellers Rank

Introduction

An Amazon Best Seller Rank (BSR) is a calculation that Amazon.com uses to rank products in its various categories. The BSR is relative to other products in the same category, and it changes hourly as sales occur. Amazon.com gets its sales data from all of the sales channels it operates, including third-party sellers who sell through Amazon.com, and other eCommerce sites such as Overstock.com, which also sells products through Amazon.com.

The BSR calculation is based on a proprietary algorithm that Amazon.com uses, but there are some factors that are known to be included in the calculation. The weight that each of these factors has in the overall BSR calculation is unknown, but they are all thought to be taken into account.

The factors that are known to be included in the BSR calculation are:

• Sales velocity (the number of recent sales)
• Sales price
• Product age (the length of time the product has been for sale on Amazon.com)
• Product reviews
• Pre-orders
• Sales by Amazon.com
• Sales by third-party sellers
• Sales on other eCommerce sites

The BSR is not a measure of quality, but it is a good indicator of a product’s popularity. A product’s BSR can be a good way to gauge customer demand and interest, and it can be helpful in making decisions about pricing and inventory.

How is Amazon BSR used?

The BSR is used by Amazon.com to rank products in its search results and in its Best Sellers lists. A product’s BSR can be a good indicator of customer demand and interest.

The BSR can also be helpful in making decisions about pricing and inventory. If a product has a high BSR, it is likely to sell well and may be a good candidate for a price increase. If a product has a low BSR, it may be a good candidate for a price reduction or for removal from the Amazon.com website.

The BSR can also be used to help make decisions about inventory. If a product has a high BSR, it is likely to sell well and may be a good candidate for increasing inventory. If a product has a low BSR, it may be a good candidate for reducing inventory.

Does BSR apply to FBA?

Yes, the BSR is used to rank products in Amazon’s search results and Best Sellers lists regardless of whether the product is sold by Amazon.com or by a third-party seller.

What is a good BSR?

There is no definitive answer to this question, as a “good” BSR depends on many factors, including the product category, the competition in the category, the price of the product, and the product’s sales history.

In general, a product with a BSR in the top 100 in its category is doing well, and a product with a BSR in the top 10,000 in its category is doing poorly. However, these are only general guidelines, and it is important to look at the competition in a product’s category to get a better sense of what a good BSR is.

How often does BSR update?

BSR is updated hourly.

Where can I find a product’s BSR?

BSR is available on the Amazon.com website. To find a product’s BSR, go to the product’s detail page and scroll down to the “Product Details” section. The BSR will be listed under the “Sales Rank” heading.

How can I track BSR over time?

There are a number of tools that can be used to track BSR over time, including Amazon Sales Rank Tracker and Keepa.

Conclusion

BSR is a good way to gauge customer demand and interest, and it can be helpful in making decisions about pricing and inventory.

Hivearchive is a web-based application that helps Amazon FBA sellers track their sales and profits. It provides data analytics and visualization tools to help sellers understand their sales data and make better business decisions. Hivearchive also offers a Profit Tracker tool that helps sellers track their profits over time.