Jun 08, 2023
How to Make Money on Amazon
Making Money by Selling on Amazon The Basics Did you know that most people selling on Amazon make about 15% …
How do platinum keywords work on Amazon?
What are platinum keywords Amazon?
Platinum keywords are high-volume, high-competition keywords that are difficult to rank for on Amazon. In the past, Amazon had a membership for top sellers called the Amazon Platinum seller plan. This plan allowed members to bid on high-traffic keywords and receive special benefits, such as early access to new product launches. The program was discontinued.
What are backend keywords Amazon?
Backend keywords are keywords that are not visible on the product listing page, but are used by Amazon to match customer search queries with relevant products. Backend keywords are entered in the Amazon Seller Central backend, and are not visible to customers. When a customer searches for a term that matches a backend keyword, the product will appear in the search results. Backend keywords are an important part of Amazon search engine optimization (SEO), and can be used to improve a product’s visibility and ranking in search results.
You can update backend keywords in seller central by,
- navigating to the “optimize” tab
- selecting the product you want to update
- clicking on the “keywords” tab
- entering your new keywords in the “backend keywords” field
- clicking “save and finish”
What is Amazon SEO?
Amazon SEO is the process of optimizing an Amazon product listing for better visibility and ranking in Amazon’s search results. Amazon SEO factors include title optimization, keyword optimization, product description optimization, and customer reviews.
To optimize an Amazon listing, sellers can use keyword research tools to identify relevant keywords, and then update the listing title, product description, and keywords to include those terms. Additionally, sellers can encourage customers to leave reviews, which can help improve the listing’s ranking and visibility.
How is Amazon SEO different from website SEO?
Amazon SEO is similar to website SEO in that it is focused on optimizing a listing for better visibility and ranking in search results. However, there are some key differences between Amazon SEO and website SEO.
One of the biggest differences is that Amazon SEO is focused on optimizing for Amazon’s search engine, A9, while website SEO is focused on optimizing for Google’s search engine. This means that the ranking factors for Amazon SEO are different than the ranking factors for website SEO.
Additionally, Amazon SEO is more complex than website SEO because there are more listing elements that can be optimized, such as the product title, product description, backend keywords, and customer reviews.
Finally, Amazon SEO is more competitive than website SEO because there are more sellers vying for visibility in Amazon’s search results. This means that it can be more difficult to rank for competitive keywords on Amazon.
What are Amazon Search Terms?
Amazon search terms are the terms that customers use when searching on Amazon.com. When a customer searches for a term on Amazon, Amazon’s search engine, A9, uses those terms to match the customer with relevant products.
To optimize an Amazon listing for search, sellers can use keyword research tools to identify relevant search terms, and then update the listing title, product description, and keywords to include those terms. Additionally, sellers can encourage customers to leave reviews, which can help improve the listing’s ranking and visibility.
What is an Amazon A9 search?
An Amazon A9 search is a search that is conducted on Amazon.com. Amazon’s search engine, A9, uses the terms that customers enter into the search bar to match them with relevant products.
To optimize an Amazon listing for search, sellers can use keyword research tools to identify relevant search terms, and then update the listing title, product description, and keywords to include those terms. Additionally, sellers can encourage customers to leave reviews, which can help improve the listing’s ranking and visibility.
Why is Amazon SEO Important?
Amazon SEO is important because it can help improve a listing’s visibility and ranking in Amazon’s search results. By optimizing a listing for relevant keywords, sellers can increase the chances that their products will be seen by potential customers. Additionally, by encouraging customers to leave reviews, sellers can improve their listing’s ranking and visibility.
Amazon SEO is a complex and competitive process, but it is important for sellers who want to increase their sales on Amazon.
How do I discover new Amazon keywords?
There are a few different ways to discover new Amazon keywords.
One way is to use keyword research tools, such as Amazon’s own Amazon Keyword Tool, Google AdWords Keyword Planner, or Moz’s Keyword Explorer. These tools allow you to enter a seed keyword and generate a list of related keywords.
Another way to discover new Amazon keywords is to look at the listing of your competitors. You can use a tool like Amazon Sales Rank Tracker to find the products that are ranking for the keywords you want to target. Once you have a list of competitor products, you can use a tool like Amazon Keyword Tool to generate a list of keywords that those products are ranking for.
Finally, you can also look at Amazon’s search results to find new keywords. When you search for a keyword on Amazon, Amazon will suggest similar keywords in the drop-down menu. These keywords can be a good starting point for your keyword research.
Can I use misspellings on my Amazon Keywords?
Yes, you can use misspellings on your Amazon keywords. In fact, it can be beneficial to use misspellings, because it can help you rank for those keywords. However, you should only use misspellings if they are common misspellings. If you use an uncommon misspelling, it is likely that customers will not be able to find your product.
To find common misspellings, you can use a tool like Google AdWords Keyword Planner. Enter your seed keyword into the tool and click on “Get ideas.” In the “Keyword ideas” tab, you will see a list of common misspellings for that keyword. You can then add those misspellings to your Amazon keywords.
How do I change Platinum Keywords on Amazon?
The Amazon Platinum seller plan has been discontinued, so sellers can no longer bid on high-traffic keywords.
Hivearchive is a web-based application that helps Amazon FBA sellers track their sales and profits. It provides data analytics and visualization tools to help sellers understand their sales data and make better business decisions. Hivearchive also offers a Profit Tracker tool that helps sellers track their profits over time.
