Guide to Profits on Amazon

06 November, 2022 | 10 Min Read

Guide to Profits on Amazon


Amazon is the world’s largest online marketplace, with over 310 million active customer accounts. As a result, it’s also one of the most competitive.

In order to make money selling on Amazon, you’ll need to understand how the marketplace works, what buyers are looking for, and how to beat your competitors to the sale. This guide will give you an overview of everything you need to know in order to get started selling on Amazon and turn a profit.

What Is Amazon?

Amazon is an American electronic commerce and cloud computing company with headquarters in Seattle, Washington. It is the largest Internet-based retailer in the United States by total sales and market capitalization. started as an online bookstore, but soon diversified, selling DVDs, Blu-rays, CDs, video downloads/streaming, MP3 downloads/streaming, audiobook downloads/streaming, software, video games, electronics, apparel, furniture, food, toys and jewelry. The company also produces consumer electronics—notably the Kindle e-book reader—and is a major provider of cloud computing services.

How Does Amazon Work?

Amazon is an online marketplace that allows third-party sellers to list and sell their products alongside Amazon’s own products. When a customer buys a product from Amazon, they are buying it from one of these third-party sellers.

As the seller, you will be responsible for shipping the product to the customer, and you will also be charged a fee by Amazon for each sale that you make. These fees can vary depending on the type of product that you are selling, and they are generally between 10% and 20% of the total sale price.

In order to list your products on Amazon, you will need to create an account and then list your products one by one. You will be asked to provide information about each product, such as the price, quantity available, shipping costs, etc. Once you have listed a product, it will appear in the Amazon marketplace alongside similar products from other sellers.

When a customer buys your product, Amazon will collect the payment from them and then notify you so that you can ship the product. Once the product has been shipped, Amazon will confirm with the customer that they have received it and then release the payment to you minus their fees.

It is important to note that Amazon does not buy or sell products itself. It simply provides a platform for sellers to list their products and for buyers to find and purchase them.

Why Sell on Amazon?

There are many reasons why you might want to sell on Amazon. Perhaps you have products that you have manufactured yourself and you want to reach a larger audience than you could through your own website or brick-and-mortar store. Or maybe you are an experienced online seller who is looking for another platform to sell on.

Amazon is a good choice for sellers because it is a very popular site with a lot of traffic. This means that there is a good chance that your products will be seen by potential buyers. In addition, Amazon is a trusted brand and customers are generally comfortable buying products from the site.

Another advantage of selling on Amazon is that they handle all of the payment processing for you. This can be a big benefit if you are selling digital products such as e-books or software, as customers can make their purchase and receive their product immediately without having to wait for you to process the payment and send them the file.

Finally, Amazon also provides some helpful tools for sellers such as their Fulfillment by Amazon (FBA) service, which allows you to ship your products to an Amazon warehouse where they will be stored and shipped to customers for you. This can be a great time-saver if you are selling a lot of products.

Disadvantages of Selling on Amazon

Of course, there are also some disadvantages to selling on Amazon. Perhaps the biggest one is that you will have a lot of competition. Because Amazon is so popular, there are many other sellers who are selling similar products to the ones that you are.

This means that you will need to find ways to make your products stand out from the crowd and attract buyers. In addition, because Amazon is such a large company, they have very strict rules and guidelines that sellers must follow. This can be difficult to keep up with if you are not used to working with such a large company.

Finally, as we mentioned before, Amazon does charge fees for each sale that you make. These fees can eat into your profits, so it is important to take them into account when setting your prices.

Getting Started Selling on Amazon

Now that we’ve covered some of the basics of Amazon and how it works, let’s take a look at how you can get started selling on the site.

The first thing you’ll need to do is create an account. You can do this by going to and clicking on the “Sell on Amazon” button at the top of the page.

Next, you’ll need to choose what type of account you want to create. There are two options: an Individual account and a Professional account.

If you plan on selling less than 40 items per month, you can create an Individual account, which is free. If you plan on selling more than 40 items per month, you’ll need to create a Professional account, which costs $39.99 per month.

Once you’ve created your account, you’ll be asked to provide some information about yourself and your business. You’ll also need to set up a payment method so that Amazon can pay you for your sales.

Finally, you’ll need to list your first product. To do this, go to the “Inventory” section of your seller account and click on the “Add a Product” button. Here, you’ll be asked to enter some information about your product, such as the name, price, quantity available, etc.

You can also upload pictures of your product and add a description. Once you’ve added all of the necessary information, click on the “Submit for Approval” button and your product will be listed in the Amazon marketplace.

Now, all you need to do is wait for someone to buy it!

Tips for Selling on Amazon

If you want to be successful at selling on Amazon, there are a few things that you’ll need to keep in mind. Here are some tips to help you get started:

  1. Make sure that your products are well-priced. Remember, you’ll be charged fees by Amazon on each sale that you make, so you’ll need to factor this into your price. In addition, buyers on Amazon are generally looking for good deals, so if your prices are too high, they may go elsewhere. 2. Provide good customer service. This is important no matter where you are selling your products, but it is especially important on Amazon because of the reviews system. If you provide good customer service, you’re more likely to receive positive reviews from buyers, which will help attract more customers. 3. Pay attention to your competition. Take a look at what other sellers are offering and see if there’s anything that you can do to make your products more appealing. 4. Use good quality pictures. When buyers are looking at products on Amazon, one of the first things that they’ll notice is the pictures. Make sure that your pictures are clear and show your products in the best light possible. 5. Optimize your product listings. When you list your products on Amazon, you’ll be asked to provide a title and description. Make sure to use keywords that buyers would be searching for and include as much information as possible so that buyers know what they’re getting.

By following these tips, you’ll be well on your way to success as an Amazon seller!

Increasing Profit Margin on Amazon

Now that you know the basics of selling on Amazon, let’s take a look at how you can increase your profit margins.

One way to do this is to take advantage of Amazon’s Fulfillment by Amazon (FBA) service. This service allows you to ship your products to an Amazon warehouse where they will be stored and shipped to customers for you.

Using this service can save you a lot of time and money, as you won’t have to worry about packaging and shipping your products yourself. In addition, Amazon Prime members will get free 2-day shipping on products that are fulfilled by Amazon, which can lead to more sales.

Another way to increase your profit margins is to use Amazon Sponsored Products. This is a paid advertising service that allows you to place your product listings above the search results on Amazon.

Because these listings are more visible, they are more likely to be clicked on by potential buyers, which can lead to more sales. The cost of using this service varies depending on the keywords that you choose and how much competition there is for those keywords, but it is generally a very effective way to increase sales.

Finally, you can also increase your profit margins by signing up for Amazon Prime. This is a paid membership program that gives customers free 2-day shipping on many items, as well as access to Prime Video, Prime Music, and other perks.

As a seller, you’ll pay a monthly fee to be a part of the program, but you’ll also get access to lower shipping rates, which can save you money. In addition, Prime members are more likely to buy items that are eligible for Prime shipping, so being a part of the program can lead to more sales.

By using these tips, you can increase your profit margins and make more money selling on Amazon!

Average Profit Margin on Amazon FBA

To calculate your average profit margin on Amazon, you’ll need to take into account the fees that Amazon charges for each sale. These fees can vary depending on the type of product that you are selling, but they are generally between 10% and 20% of the total sale price.

For example, let’s say that you sell a product for $100 and Amazon charges a 15% fee. This means that your profit would be $85.

Now, let’s say that you sell 100 products in a month. This would give you a total profit of $8,500 for the month.

To calculate your average profit margin, simply divide your total profit by the number of products that you sold. In this example, your average profit margin would be 8.5%.

Keep in mind that this is just an example and your actual results may vary depending on the type of products that you are selling and the fees that Amazon charges.

How to Optimize Your Amazon Listings for More Sales

If you want to make more sales on Amazon, it’s important to optimize your product listings. When buyers are looking at products on Amazon, one of the first things they’ll notice is the pictures.


Selling on Amazon can be a great way to make money online. By following the tips in this guide, you can increase your chances of success and make more sales.

Hivearchive is a web-based application that helps Amazon FBA sellers track their sales and profits. It provides data analytics and visualization tools to help sellers understand their sales data and make better business decisions. Hivearchive also offers a Profit Tracker tool that helps sellers track their profits over time.

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